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Tips

What kind of exhibition training is required?

Training is a matter of customisation. It differs from schooling and academic education in the sense that training implies behavioural change; that is also very...

Guidelines for a congress exhibition

Participating in an exhibition linked to a congress comes with its own set of guidelines. The delegates are there because they are, in the first...

Be aware of these money-making scams

There are several ‘guides’ out there that send exhibitors forms to register to their online guide or to correct their existing data. Often the impression...

How social is your exhibition participation?

Social media represents the latest (for now) addition to the already rich assortment of communications channels that can (should) be adopted for an exhibition. But...

Exhibiting without a project team is not an option

Always put a team together when participating in an exhibition. Don’t make it a solo effort whereby you need to ask/beg every department for help...

Tell your hostesses a great story and create a bond

Are you employing the services of hostesses or other temporary staff? Make sure they are well-informed about the company, the people, the exhibition objectives and...

Collectivity instead of subsidies

The information we published about the two available kinds of (partial) subsidies for exhibition participation ranked amongst the most read tips on our website. Unfortunately...

Ten common errors made with large format prints

Large format prints are often a key component of a stand’s overall communications tactics. Graphical design and presentation errors can be detrimental to your efforts....

Team up with co-exhibitors

An underlying notion of any trade show is the collective presentation of a specific sector to potential customers. A successful way of standing out amongst...