Tips | Expovisie

Tips

What to post on social media

Presumably you have already announced that you’ll have a stand at the exhibition on all social media platforms. Of course you have also informed everyone...

Find an overview of all exhibitions here

Below you can find two websites and an app that provide an overview of the exhibitions/trade fairs that could be of interest to you for...

Gathering information in a structured manner requires preparation

How can you ensure that the person responsible for following-up gets the necessary information? Give advance thought to how the stand staff should collect the...

These items are essential for an exhibition stand

An exhibition stand represents many things, but first and foremost it is always a temporary construction that has been set up to foster and facilitate...

Get exhibition photographs taken

This is missing from almost every checklist: getting photographs taken of your presence at the exhibition. What a shame to miss out on such an...

Exhibition theme: coherency rather than just garnish

Dedicate yourself to a theme in order to obtain a truly coherent concept for your exhibition stand. Take your theme a step further than just...

Enhance your contact-building efforts at the exhibition

The less time you spend on each customer contact, the higher your satisfaction rate of the exhibition will be. As an efficient exhibitor you should...

Open-ended questions form the basis of a good exhibition conversation

A round of open-ended questions should remain light-hearted; keep it fun. In practice, this tends to be a challenge time and time again, and that...

Recognise the six types of exhibition visitors

Trade fairs are attended by six kinds of visitors. This is what Karoline Wiegerink concluded with her research. It can be useful to be familiar...