Team up with co-exhibitors

An underlying notion of any trade show is the collective presentation of a specific sector to potential customers. A successful way of standing out amongst this ‘collective’ is to team up with co-exhibitors. By jointly inviting visitors, hosting a seminar or a reception, you can considerably increase your chances of success.

A joint invitation implies that your company will also benefit from the attention of the business relations of your (temporarily) partner-exhibitors.  A joint seminar or hospitality event will result in greater attendance levels. Not only will your invitation list be far longer, you will also be able to offer better quality.

We recommend you seek contact with companies that are complementary to your own business so that you can offer a substantively interesting programme and benefit from each other’s network. It’s better to be a partner within a successful exhibition team, then to be the sole ruler of a mediocre gathering.