Get your sales team to book appointments

When you throw a private party you don’t just wait around and see who shows up. You actively invite people and check who’s planning on attending. It’s nice to know in advance how many guests are planning on making an appearance.

Why would you approach the matter differently for an exhibition? All that effort and cost, to then just hope and pray people will show up…

It makes sense to have your sales people actively invite their business relations and prospects to come and visit your stand, and better yet, get them to book concrete appointments. This is a surefire way of winning the first part of the battle; your presence at the exhibition will be well-known in advance, your stand is ensured to get a good degree of traffic, your team will be meeting with interesting prospects and clients, your temporary promotional platform will be profitable all round.