Get exhibition photographs taken

This is missing from almost every checklist: getting photographs taken of your presence at the exhibition. What a shame to miss out on such an opportunity; all that effort your staff put into the presentation and it wasn’t even captured on film… Exhibition photographs are the lasting proof of your endeavours. Those pictures could be used to show everyone who wasn’t present, such as your board members, what you achieved. The pictures could also be sent to the trade press, thereby increasing the chances that you’ll be featured in their exhibition report. Equally, the photos should be newsworthy enough to be used for your own website. When assessing your exhibition participation you could look back at those pictures, and they could also serve you well for the briefing for your next participation. Taking a photo seems so simple, especially in this digital day and age. However, the lighting conditions in an exhibition hall make it pretty much impossible for an amateur photographer to take a decent shot of the stand. If you plan to use the images in a professional capacity, it is worth considering hiring the services of a professional photographer. And don’t forget to get a jovial picture taken of the stand team members; it will serve as a lasting and fun reminder of a joint achievement.