Exhibition theme: coherency rather than just garnish

Dedicate yourself to a theme in order to obtain a truly coherent concept for your exhibition stand. Take your theme a step further than just implementing it as a superficial garnish to adorn your usual stand setup. The theme shouldn’t be a mere detail; it should form the basis that streamlines your exhibit’s overall concept.

 Put your exhibition theme down in writing in one concise sentence, and then base yourself on that to make all other decisions related to your participation in the exhibition.

This approach will prevent you from being sidetracked and will result in a clear and coherent communications strategy.  Exhibition participation represents a peak moment in connecting with your clients. Make sure that your communications are clear and focussed.