Presenting cold food displays is not just a simple matter of quickly placing a cooler or freezer display cabinet. Be aware of the following pitfalls: 1. Not regarding the cold display as an integral element of you stand: When you are making arrangements with your stand designer (or you are determining the layout of your stand) make sure to include the cold display unit from the onset. Such a large and conspicuous object will impact your stand’s image and should, therefore, not be added as a mere afterthought (something that happens all too often).
2. Assuming that the standard supply connections are sufficient: Make sure that there are enough electrical outlets and that your power supply will be available 24/7 (not shut down at night!). Double check whether your cooler/freezer units are correctly connected to the power source. You wouldn’t be the first exhibitor to show up in the morning and discover that you’re cold display units weren’t functioning overnight.
3. Accepting standards that are lower than you would in your shop: Select a cold display cabinet that can provide the correct temperature for your products. Make sure to cover your products outside the opening hours to prevent them from drying out. Your products are your showpieces and need to look tiptop till the very end of the exhibition.
4. Expecting that you can do without servicing: Find out what services are provided by the supplier/ rental company in the event that your cold display cabinet malfunctions during the exhibition. Machines can indeed break down, even during an exhibition, and if you don’t have a plan B in place your display could end up being a smelly, soggy mess.