Tip Archives | Expovisie

Prevent theft at the exhibition

The issue of theft at exhibitions requires you to stay alert. This is especially the case during the build-up and breakdown phases when items can be stolen easily (and they often are). Thieves know that exhibitors tend to be distracted at those times and that the guards can’t keep an eye on everything and distinguish […]

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Attract media attention

Your company is going to be introducing its latest product at the upcoming trade fair. How can you make sure that your innovation is going to get the media coverage it deserves? Members of the press usually wear special press badges. Ask your staff to be on the look out for these badges so that […]

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Learn from your exhibition participation

Learning from your exhibition participation to do (even) better next time round? These four steps are going to help you take a great leap forward. Arrange for a mystery shopper. Hire someone – preferably an independent outsider – to visit your stand incognito and secretly subject your staff to some ‘field-testing’. Ask the organisers whether […]

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