Assign stand staff to networking events

Don’t forget to take networking events/opportunities into account when assembling your stand staff. One tends to focus on the needs of the stand, but it can be beneficial to take advantage of the get-togethers hosted by the exhibition organisers or other exhibitors; these events can also represent an opportunity for a good return on investment.

So make sure that you keep some of your stand staff available – or better yet, distribute them – for attending events included in the exhibition programme itself or receptions offered by other organisations. If you work with targets at the stand, you could also implement the same policy for networking activities; how many leads should be gathered at such an event or how many visitors should be directed towards the stand?